BrightRates is dedicated to helping consumers make informed financial decisions. We believe this is best achieved through better technology, being a steward of consumer data, and offering unbiased advice.
Personal finance has become increasingly complex with more lenders, more choices, and more sources to go to for advice than ever. While technology cannot answer all of our financial questions, it can help us understand the trade-offs that we face with every purchase we make.
Our Beliefs On Debt
The decision to take on debt is one of the most important financial decisions an individual makes. Debt is often necessary and can improve a person’s live through better living, education, and business opportunities. However, if done the wrong way, debt can create a vicious cycle of payments that make it extremely difficult to achieve a healthy, functioning financial life.
For this reason, we believe that debt is one of the most impactful areas where we can focus. It’s not only one of the most impactful areas of personal finance, it is also one of the most difficult areas for consumers to navigate. What kind of mortgage or loan is best? Do I own assets that could give me a cheaper rate? What fees should I be aware of before taking out a loan or mortgage?
When people have a situation that warrants taking on debt, our goal is to make sure they find the best rate. And if a consumer finds himself with debt already, our goal is to help them refinance or pay it off in quickets way possible.